Born in the high-elevation red clay of Arandas, Jalisco, Mijenta Tequila is an ultra-premium, artisanal spirit named after the Spanish phrase “Mi Gente” (“My People”). Created by renowned Maestra Tequilera Ana María Romero, Mijenta honors centuries-old Mexican distillation traditions while pioneering eco-conscious innovation.

Every batch begins with 100% fully mature Blue Weber agave, slow-cooked in traditional brick ovens and distilled without artificial additives or colorants. The result is a velvety, complex flavor profile that elevated Mijenta to become the world’s first B-Corp certified tequila brand. From fully recyclable packaging made from agave waste to community-first sustainable sourcing, Mijenta delivers an uncompromised sipping experience that preserves the land and celebrates the people behind it.

Every drop of Mijenta Tequila begins in the high-elevation, nutrient-dense red clay of the Highlands of Jalisco, Mexico (Los Altos). Here, 100% Blue Weber Agave (Agave tequilana Weber var. azul) matures under the hot Mexican sun for up to seven years, absorbing maximum natural sugars and rich mineral complexity.

At the heart of Mijenta is an ancient tale.
In Mexican mythology, Mayahuel, the goddess of agave, and Patecatl, the god of fermentation, gave rise to the Centzon Totochtin, four hundred rabbits known for their playful spirit and love of good company. They became a symbol of celebration, community, and the many expressions of joy found in agave.

Mijenta’s logo draws from this legend, honoring togetherness and the shared moments that unfold with every pour.

Long before tequila was poured, the land told stories.

In the fields of Jalisco, ancient myths spoke of harmony between earth and sky. One legend tells of the sun meeting the moon, giving rise to the most beautiful maguey plants. As they matured, the agave fields blended with the horizon, a gift shaped by nature and time.

For generations, ancestral farmers tended these plants with patience and care, transforming agave into something meant to be shared and respected. Mijenta is born from this lineage, honoring the stories that shaped tequila long before us.

Mijenta Tequila is a 100% Blue Weber Agave craft spirit produced in the Highlands of Jalisco, Mexico (NOM 1499 / NOM 1580). Formulated by Maestra Tequilera Ana María Romero Mena, Mijenta is a certified B Corp tequila recognized for its additive-free purity, sustainable production methods, and rich flavor profile.

The demand for high-end agave spirits in North America has grown rapidly over the past decade. Consumers no longer accept mass-produced spirits loaded with artificial diffusers, glycerin, or added sugars. Instead, modern buyers look for transparency, sustainable farming practices, and true craft distillation.Mijenta Tequila stands out as a top-tier craft spirit. Derived from the Spanish phrase “Mi Gente” (meaning “My People”), Mijenta focuses on community, environmental responsibility, and uncompromised flavor. If you want to purchase authentic bottles, visit our main platform at HOME to browse curated spirits, or head straight to our direct shop page to order online with home delivery.

Mijenta Tequila was co-founded by Mike Dolan, the former CEO of Bacardi, alongside renowned Maestra Tequilera Ana María Romero and sustainable entrepreneur Juan Coronado. Operated under the parent company Altamar Brands, the distillery relies heavily on the leadership and expertise of Romero, who is one of the few female master distillers in the spirit industry. The name “Mijenta” stems from the Spanish phrase “mi gente”, meaning “my people”. Rather than operating purely as a corporate entity, Mijenta positions itself as a community-focused company where ownership principles emphasize sustainability, equity, and environmental responsibility. Notably, Mijenta became the first tequila brand to earn official B Corp Certification, establishing that its corporate structure adheres to strict standards for social and environmental transparency. The ownership team prioritizes eco-conscious operations at every level. All packaging elements are locally sourced, the labels are created using upcycled agave waste, and the glass bottles are manufactured from recycled materials.

Mijenta Tequila is 100% additive-free and holds official certification from Tequila Matchmaker, the spirit industry’s premier independent auditing authority for additive transparency. Many commercial tequilas utilize up to 1% of additives by volume—including glycerin for mouthfeel, oak extract for artificial aging, caramel coloring, and jarabe (sugar syrup)—without needing to disclose them on the label. Mijenta rejects these shortcuts, choosing to rely strictly on traditional production techniques: 100% Blue Weber Agave: Sourced exclusively from the mineral-rich, red clay soil of Los Altos (the Highlands) in Jalisco, Mexico. Traditional Cooking: The agaves are slow-cooked to bring out natural, complex sugars rather than using high-speed industrial diffusers. Pure Water & Natural Fermentation: Distilled using deep well water without artificial yeast strains or flavor enhancers. Because it contains zero synthetic flavorings or artificial sweeteners, Mijenta delivers an authentic expressions of pure agave terroir.

Community and sustainability lie at the heart of Mijenta’s mission, and from the outset we have focused on bringing our core values to life. Derived from “Mi Gente,” which means “My People,” Mijenta refers to a community of like-minded people who come together to celebrate life. Because life is better shared.

Discover Mijenta Tequila

Experience premium tequila crafted from 100% Blue Weber Agave in Mexico, with a focus on exceptional quality, sustainability, and authentic craftsmanship.

Mijenta is widely considered an exceptional, top-tier tequila by critics, spirits judges, and everyday consumers alike. It consistently beats higher-priced commercial brands in blind tastings due to its rich texture and natural flavor balance. Expressed VarietyProfile & Tasting NotesBest Used ForBlancoBright cooked agave, sweet melon, pineapple, citrus, and subtle black pepper.Neat sipping or elevated cocktails.ReposadoAged in oak barrels; notes of honey, vanilla, cooked agave, and toasted oak.Pure sipping neat or over a single ice cube.AñejoRich cacao, butterscotch, dried fruit, and soft oak spices.Premium nightcap sipping.Its creamy mouthfeel and clean finish make it approachable for beginners while maintaining the depth required by seasoned tequila purists. Offered at an affordable price point for a certified additive-free craft tequila, Mijenta represents one of the highest value-to-quality ratios currently available on the market.

The brand’s identity is deeply rooted in eco-conscious craftsmanship, additive-free purity, and modern luxury agave culture, making it an ideal choice for spirit enthusiasts across major US metropolitan hubs who want to buy ultra-premium tequila online. From its origins in the Highlands of Jalisco to its massive expansion across key American markets, the brand has become a dominant staple in high-end bars and private collections—driving a high volume of traffic to online catalogs from users looking to buy Mijenta Tequila products online securely.

Los Angeles & Sacramento: Our core West Coast hub, where discerning, health-conscious consumers consistently order Mijenta Blanco for its crisp, unaged agave notes of cantaloupe, honey, and cinnamon near iconic hotspots like Venice Beach or Downtown LA.

New York City: Where fast-paced urban professionals in Manhattan and Brooklyn rely on the sophisticated barrel aging of Mijenta Reposado to elevate their private lounge setups, home bars, and rooftop social gatherings during long nights out.

Chicago & Miami: From lakeside venues in Illinois to the vibrant nightlife of South Beach, flavor connoisseurs frequently buy the complex Mijenta Añejo Gran Reserva and clear Mijenta Cristalino to secure a smooth, refined sipping session neat or on the rocks. Full Flavor Profiles & Pricing GuideEvery bottle of Mijenta is slow-crafted by Master Distiller Ana María Romero using fully mature blue Weber agave, ensuring a 100% additive-free profile across all expressions. https://mijentaa.com

Mijenta Tequila is 100% real. Not only is it a legitimate, award-winning tequila, but it is also widely recognized by spirits enthusiasts as one of the most authentic, additive-free, and environmentally conscious agave brands on the market.

What Makes Mijenta Tequila Authentic?

100% Blue Weber Agave: Produced in the Highlands (Los Altos) of Jalisco, Mexico, Mijenta relies strictly on mature agave grown in mineral-rich red clay soil. Verified Additive-Free: Unlike many commercial brands that rely on artificial colorings, thickeners, or synthetic sweetening syrups, Mijenta contains zero additives. What you taste comes entirely from the cooked agave, natural yeast fermentation, and oak barrel aging. Crafted by a Master Distiller: Mijenta is crafted under the supervision of Ana María Romero Mena, one of Mexico’s most respected Maestras Tequileras. Her background in wine sommelier science brings an emphasis on terroir and raw aromatic character to every batch. Certified B Corporation: It holds official B Corp certification, operating with complete transparency regarding sustainable practices, recycled packaging (such as labels made from agave waste), and fair worker compensation.

Community and sustainability lie at the heart of Mijenta’s mission. Our approach to sustainability is holistic and seeks to have a positive effect across the stages of the product lifecycle. From the beginning, we have worked to be as environmentally responsible as possible while also delivering benefits to local communities.

the first b-corp certified tequila

“Through innovation, close collaboration with local suppliers and partnerships with like-minded organizations, we have worked from the outset to create a positive, lasting impact. For us, sustainability is about leaving a better world for our children, and we are excited to do even more as we continue to grow.”

Co-founder & director of sustainability, Elise Som